29 Aug 2025
course - EDM Creatives – Design Development
SCHEDULE
| DATE: |
TIME: 9am – 5pm |
| LOCATION: Amara Singapore |
| Normal (from 8 Aug 2025) |
Early bird (by 7 Aug 2025) |
Group of 3< (by 7 Aug 2025) |
| S$837.90 |
S$766.50 |
S$698.25 |
OVERVIEW
Design is a crucial component of creating an effective EDM campaign. A well-designed email can help to capture the attention of the audience, communicate the message effectively, and ultimately drive traffic. Design elements such as color, typography, and layout can help to create a visually appealing email that stands out in the crowded inbox.
By learning design skills for EDM, one can create an attractive and engaging email that can improve the engagement rate of the email. Furthermore, learning design skills for EDM can provide a competitive advantage in the crowded email marketing space.
The course will equip participants with the skills and knowledge needed to design visually-appealing and effective EDM campaigns that prioritize messages and achieve higher conversion rates. It is facilitated by creative director from an award-winning agency.
This course is part of the EDM Creatives Course, which comprises of 2 one-day modular workshop.
BROCHURE REQUEST
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WHO SHOULD ATTEND?
Participants in this workshop will learn how to create effective EDMs with high-quality content and compelling design that will increase open-rate and engagement.
Corporate Communication
Marketing Specialists
Public Relations Officers
Public Engagement Officers
Any other individuals who want to improve their skills in creating effective EDM.
BRIEF PROGRAM OUTLINE
- Learn the powerful P.R.I.S.M.TM method to transform your EDM content into visually-appealing and effective messages.
- Strategies
- To create effective both short and long EDMs, and prioritise messages so your readers won’t ever miss your message goal.
- Shrink, Simplify, Storify
- Organise, summerise & structure your content
- Apply 'K-Drama storytelling’ style to captivate your readers
- Translate dry & boring information and data into interesting, eye-catching infographics
- Styling
- Apply design principles create exciting EDM
- Use perceptual organization, grids and rules of thirds for beautiful layouts
- Colour to enhance clarity and aesthetics
- Font size, typeface choices, font pairing
- Creative use of images, graphics, icons and basic animation to jazz up your EDM MTATM - Beyond the “Call to Action”
- Deploy MTA, the new CTA 2.0
- Make CTA work harder and achieve higher conversion rates
WHAT YOU WILL LEARN
- Learn the P.R.I.S.M.™ method for transforming EDM content into visually-appealing and effective messages.
- Develop strategies for creating effective short and long EDMs and prioritizing messages.
- Apply the Shrink, Simplify, Storify technique to organize and structure content.
- Use styling techniques such as design principles, perceptual organization, and creative use of images, graphics, and basic animation.
- Deploy MTA™-Beyond the "Call to Action" technique to achieve higher conversion rates.