26 - 27 Sep 2024
course - EDM Creatives
SCHEDULE
| DATE: |
TIME: 9am – 5pm |
| LOCATION: Holiday Inn Singapore |
| Normal (from 7 Sep 2024) |
Early bird (by 6 Sep 2024) |
Group of 3< (by 6 Sep 2024) |
| S$1,675.80 |
S$1,533.00 |
S$1,396.50 |
OVERVIEW
Content and design are intricately linked in EDM creation. The content, including copy and messaging, guides the design elements such as layout, images, and typography. Design choices, in turn, can influence content volume and shape the message's tone and emphasis. For instance, bold, vibrant colors might suggest a high-energy message. Additionally, design plays a crucial role in conveying the intended mood, tone, and message of the EDM.
Achieving a balance between content and design is essential as each element should complement and elevate the other. However, many EDM training courses fail to integrate both skills, resulting in one aspect being weaker due to the limitations of a single trainer. It's rare to find a trainer proficient in both content and design.
Our EDM Creatives course is a unique offering where two experts—one in Content Creation and the other in Design—have collaborated to provide a comprehensive skill set for creating compelling EDMs.
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WHO SHOULD ATTEND?
Participants in this workshop will learn how to create effective EDMs with high-quality content and compelling design that will increase open-rate and engagement.
Any other individuals who want to improve their skills in creating effective EDM.
Corporate Communication
Marketing Specialists
Public Relations Officers
Public Engagement Officers
BRIEF PROGRAM OUTLINE
DAY 1 – CONTENT CREATION
- Use Psychological Triggers
- Discover how people consume information and what makes them click on your EDM.
- EDM Structure Planning
- Structures differ depending on the purpose of the email. Learn common email types and how to plan and structure each one.
- Write for Easy Scanning
- Learn how your copy dictates layout, how to break down important information into easy-to-read bullet points.
- Power Words to Persuade, Influence & Sell
- Compile a list of ready-to-use power words, to choose from for your copy.
- Craft Attention-Grabbing Headlines
- Learn how to interest the reader with a compelling inner headline.
- Pull the Reader In
- Show the reader quickly how they will benefit from the content of the email.
- Get the Click
- Learn how to write compelling calls to action, what makes a good call to action.
DAY 2 – DESIGN DEVELOPMENT
- Learn the powerful P.R.I.S.M. method to transform your EDM content into visually-appealing and effective messages.
- Strategies
- To create effective both short and long EDMs, and prioritise messages so your readers won’t ever miss your message goal.
- Shrink, Simplify, Storify
- Organise, summerise & structure your content
- Apply 'K-Drama storytelling’ style to captivate your readers
- Translate dry & boring information and data into interesting, eye-catching infographics
- Styling
- Apply design principles create exciting EDM
- Use perceptual organization, grids and rules of thirds for beautiful layouts
- Colour to enhance clarity and aesthetics
- Font size, typeface choices, font pairing
- Creative use of images, graphics, icons and basic animation to jazz up your EDM
- Deploy MTA - Going beyond the “Call to Action” to achieve higher conversion rates
WHAT YOU WILL LEARN
- Creating a balance between content and design in the creation of an EDM.
- Using psychological triggers to make the audience click on your EDM.
- Planning and structuring different types of emails for effective communication.
- Writing copy that is easy to scan and uses power words to persuade, influence and sell.
- Crafting attention-grabbing headlines and calls to action.
- Using the P.R.I.S.M.™ method to transform EDM content into visually-appealing and effective messages.
- Applying design principles, using grids and color to enhance clarity and aesthetics in the EDM.
- Using images, graphics, and basic animation to jazz up the EDM.