In the vast communication landscape, storytelling remains an excellent tool for conveying complex information in an accessible way, especially for lay audiences. The same is true when we want to communicate insights from data and information. Data storytelling through visuals such as infographics offers
In today’s digital age with an abundance of data, storytelling has taken on a new definition with the emergence of data storytelling and visual storytelling, helping professionals in marketing, design, and communication captivate their audiences.
Data storytelling is a way to organize a set of charts, maps, and diagrams. It’s like a step-by-step story where events are linked. When you combine them, you create a clear, complete and compelling story that makes sense. Effective data storytelling requires analytical skills, creativity, and information design expertise.
Visual storytelling, on the other hand, entails narrating a story using visual elements such as videos, images, or animations. Instead of words, visual storytelling uses visual clues and design to express meaning, evoke emotions and communicate ideas. Visual storytelling goes beyond individual visuals and arranges them to guide the audience through a narrative journey.
Data storytelling and visual storytelling are not mutually exclusive; instead, they can complement one another. Infographics, which integrate data with visuals, are efficient tools for communicating information clearly and concisely. A stellar infographic transforms complex information into easy-to-understand visuals without losing accuracy, making them ideal for lay people to understand, and inspiring action and data-driven decision-making.
The first step to creating effective and engaging infographics is to identify and know your target audience. Second, define your communication objectives. Third, establish a compelling narrative, and determine what information could be better presented or enhanced using visuals. Finally, design effective infographics and visuals following good design practices. The story, as a whole, must be cohesive, comprehensible and understandable.
In a world saturated with false information, the importance of creating accurate, informative, and ethically responsible infographics cannot be overemphasized. There are many ways in which visualizations or charts can be unintentionally misleading or deceptive. Knowledge in information design will be very helpful in this regard.
Designing infographics and visualization requires multiple skills all at the same time. While templates and software are helpful, knowledge on information design is still needed to make your visuals easy to follow and meaningful.
Fortunately, Maitre Allianz offers a comprehensive course – Infographics: Visual Storytelling. It is designed specifically for corporate professionals without any technical background in design, psychology or journalism. It provides a comprehensive content that covers the skills one needs to visualize data and information. Led by an award-wining information design expert, you will explore various strategies to create a myriad of infographics and have ample hands-on practice to reinforce your learning.
Register today at https://maitreallianz.com/course/infographics-design-visual-storytelling/ to advance your data- and visual-storytelling skills!