course - Visual Communication

SCHEDULE

DATE:

28 Feb 2024

TIME:

9am-5pm

LOCATION:

Holiday Inn Singapore

Normal
(from 29 Jan 2024)
Early bird
(by 28 Jan 2024)
Group of 3<
(by 28 Jan 2024)
S$837.90
S$766.50
S$698.25
*all prices are net.

OVERVIEW

The ability to create effective visual messages is crucial for communicating ideas and information in today's digital age.

This course is specifically designed to help participants develop the skills necessary to create impactful visual messages that effectively communicate their ideas.

BROCHURE REQUEST
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    Visual Communication




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    WHO SHOULD ATTEND?

    This workshop is for anyone who creates visual messages such as posters, banners, brochures, flyers, how to use guides, etc.

    It will excite those with some interests in design and value creative freedom to express their ideas.

    Marketing and Advertising Professionals
    Corporate Communicators
    Public Relations Specialists
    Public Engagement Communictors
    Educators and Trainers
    Social Media Managers
    Content Creators

    BRIEF PROGRAM OUTLINE

    In this intensive but fun-filled course, we will dive into design skills right from the start. Participants will practice designing communication projects using skills they were taught. Design skills participants will learn include:

    • Successful design elements
    • Developing visual grammar
    • Meanings of lines & shapes
    • Grammar of shapes
    • Grid & guides
    • Storyboarding
    • Alignment mindfulness
    • Layout refinement
    • Paragraph & character styles

    • Negative space
    • Balance and tension
    • Rule of thirds
    • Size matters
    • Layout software
    • Simplicity & minimalism
    • Surprise & dramatic elements
    • Colours & its effect
    • Image & words synergy

    WHAT YOU WILL LEARN

    • Developing a visual grammar to effectively communicate the message.
    • Incorporating alignment, negative space, balance, and tension for impactful visual communication.
    • Utilizing the rule of thirds and size considerations for visually appealing layouts.
    • Applying layout software for efficient creation and refinement of visual messages.
    • Creating visually engaging designs through simplicity, minimalism, and the use of surprise and dramatic elements.
    • Understanding the impact of color and image-text synergy to enhance the message.

    TESTIMONIAL

    "Useful feedback and practical training."
    Senior Corporate Communications Manager, Housing & Development Board
    Very good examples to illustrate the concepts and clear explanations.
    Executive Corporate Communications Manager, Housing & Development Board
    Thank you for sharing these tips, it's super useful.
    Executive, National Cancer Centre
    "Really appreciated the breakdown of the psychology behind good communication design. Hands-on stuff were fun too!"
    Writer, Strategic Communication, Home Team Science and Technology Agency
    "The content is very useful, instructor is very friendly, engaging and knowledgeable."
    Executive, Human Resource, Singapore National Eye Centre

    WORKSHOP REGISTRATION FORM

      Visual Communication

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