24 Apr 2025
course - Next-Gen Copywriting
SCHEDULE
| DATE: |
TIME: 9am – 5pm |
| LOCATION: Amara Singapore |
| Normal (from 4 Apr 2025) |
Early bird (by 3 Apr 2025) |
Group of ≥3 (by 3 Apr 2025) |
| S$837.90 |
S$766.50 |
S$698.25 |
OVERVIEW
Next-Gen Copywriting transcends traditional courses; it's a gateway to synergizing human creativity with AI intelligence.
This practical, hands-on course enhances your copy using our unique 5G framework – perfected over 20 years of professional writing.
Participants will also learn how to use AI writing tools such as ChatGPT for various writing tasks while keeping their copy original, authentic, and human.
These knowledge and skills will help participants excel in government communication.
Next-Gen Copywriting embraces a future where you and AI collaborate seamlessly to create engaging, powerful communication.
KEY TAKE AWAYS:
Toolkit for Copywriting
A unique toolkit for copywriting using the 5G framework with AI
Leverage AI
Use popular AI tools and prompts to your advantage
Get Creative
The ability to generate ideas for content
Editing Skills
Skills to edit and customise AI copy outcomes to suit individual messaging and brand voice
BROCHURE REQUEST
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REQUEST SUBMITTED
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WHO SHOULD ATTEND?
This workshop is ideal for anyone creating persuasive content for various communication channels, such as websites, social media, emails, and ads. Those aiming to build brand awareness and drive specific actions will find this course very beneficial.
Administrator
Human Resource
Corporate Planning
Corporate Communication
Marketing Specialists
Public Relations Officers
Public Engagement Officers
BRIEF PROGRAM OUTLINE
- Welcome and Introduction
- Course introduction and objectives
- The role of AI in current copywriting
- Introduction to AI Writing Tools
- Overview of popular AI writing tools
- Features & capabilities of AI in copywriting
- Live demo: AI writing tool in action
- 5G Copywriting Framework in AI Copywriting
- Deep dive into the 5G model of copywriting principles
- Application of 5G principles using AI tools
- Group activity: Crafting copy with 5G framework
- Demonstrating AI in Action
- Analysing good and bad results from AI writing tools
- Understanding the factors that contribute to effective AI-generated copy
- Practise Copywriting Across Various Writing Tasks the Aid of AI
- Hands-on practice: Creating diverse types of writing with AI (emails, ads, reports, blogs, social media)
- Interactive discussion: Comparing AI-generated content with traditional methods
- Editing AI Output
- Exploring the ethical implications of using AI in writing
- Discussing the limitations and challenges of AI-generated content
- Limitations and Do’s and Don'ts of Writing with AI Tools
- Best practices for integrating AI into copywriting workflows
- Common pitfalls and how to avoid them
- Ethical concerns of writing using AI
WHAT YOU WILL LEARN
- The foundational concepts of copywriting for a variety of writing tasks
- The psychology behind key copywriting principles
- How AI tools can enhance the writing process and improve productivity
- The ethical considerations surrounding AI use in professional settings