course - Infographics: Visual Storytelling

DATA STORYTELLING AND INFOGRAPHICS DESIGN COURSE

SCHEDULE

DATE

26 - 27 Feb 2024

Time

9am - 5pm

LOCATION:

Holiday Inn Singapore

Normal
(from 16 Jan 2024)
Early Bird
(by 15 Jan 2024)
Group of 3 <
(by 15 Jan 2024)
S$1,975.80
S$1,733.00
S$1,597.10
*all prices are net.

OVERVIEW OF INFOGRAPHICS DESIGN COURSE

When you start to create an infographic what is most important? Data or visuals?

The purpose of an infographic is to make the information accessible and understandable.

Many people put more focus on creating exciting and beautiful graphics rather than thinking about what they are doing and why.

Do not misunderstand, a visually exciting and beautiful graphic is great but it should complement and enhance rather than drown out any message.

Learn about infographics from an expert who creates infographics for a living and whose work is globally recognised.

WHAT IS SO UNIQUE ABOUT THIS INFOGRAPHIC DESIGN WORKSHOP?

  1. An information design expert is facilitating this course, not a graphic designer. There is a vast difference between the two in the way they approach infographic design.
  2. Output-oriented course provides an unparalleled learning experience.
  3. Unique, pragmatic and personal approach – The trainer’s vast practical and training experience allows him to design a curriculum for maximum effectiveness.
  4. Well-tested and refined content provide participants with a remarkably succinct and engaging craft of visualizing data and information, and turning them into visual stories.

FAQ

Why I must learn how to create infographics from an information designer instead of a graphics designer or others?

While graphic designers are undoubtedly skilled in visual aesthetics and layout, information designers bring a specialized understanding of data storytelling, data visualization, information hierarchy, and user-centered design to the creation of infographics. By learning from an information designer, you can develop a comprehensive set of skills to create infographics that effectively communicate complex information and engage your audience.

What does an information designer do?

Information designers work with domain and data experts who provide in-depth analysis. With the client's communication goals in mind, they utilize data storytelling techniques, psychology, and design to convey messages. Their primary expertise lies in visualizing information and data, ensuring learning efficiency and effective recollection.

What does a graphic designer do?

Graphic designers work with clients or art directors to define the scope of a project. They develop artistic illustration and use design to create emotional experiences. Their expertise is in creating something new, provoke thoughts, push boundaries, and look beautiful.

How to tell if a trainer is an information designer or graphic designer?

Look at their work samples. Information designers eat, breath, and do infographics. Graphic designers eat, breath and do graphics, websites, and branding. Be wary of trainers with no or little commercial information design experience

What are some things to be aware of when selecting an infographic design course?

Many 1- or 2-day infographics design courses are really graphic design or software course in disguise. While design is important, heavy focus on design will leave little time for you to develop a comprehensive set of skills to create infographics. Design is just one of a few crucial skill area you must master.

Learning how to use a software e.g. PowerPoint, Canva, etc… will not improve one’s ability to create good infographics. Avoid courses that entice you with many free templates. These are not very useful, and Canva has more and probably better ones.

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    WHO SHOULD ATTEND

    This infographics design course is for anyone who needs to explain, inform or educate people in a visual way but is not formally trained in information design.

    BRIEF PROGRAM OUTLINE

    Master data storytelling through infographics to communicate insights in reports, in presentations, on social media and across many media globally. This applies to both qualitative and quantitative information.

    However, there is little guidance out there on how to get started and how to get the best out of these crucial but often overlooked elements.

    To develop the skills needed to create good infographics, participants complete hands-on exercises wrapped around short lectures. Working in groups, participants will create infographics based on data sources, explore ideas, discuss with peers, critique each other's work, and receive guidance from the trainer.


    We will explore:

  • How and why we use infographics
  • Using infographics in different mediums
  • How we tell the story in a visual way
  • What to visualise
  • The best way to show the data and info.
  • The visualisation process from brief to finished graphic
  • Look at good and bad examples
  • Common pitfalls
  • Tools for creating infographics
  • Day 1

  • Introductions
  • The range of infographic styles
  • How to tell a story in a visual way
  • Discussions: Infographic examples
  • Exercises: Hands on group exercises
  • Explore and discuss ideas
    Design and mock up an infographic
  • Critiques: On existing infographics
  • Critiques: Class infographics designed
  • Infographic process from start to finish
  • Looking at good and bad examples
  • ​Day 2

  • Discuss & review Day 1 exercises
  • Common pitfalls in infographic design
  • What to look out for
  • Tools for creating infographics
  • Exercise:
  • Translate infographic designed on Day 1 using app / software
  • Exercise:
  • Design infographic using targeted / limited parameters set in class
  • Critiques: Class infographics designed
  • Questions and answers
  • Concluding remarks
  • WHAT YOU WILL LEARN

    • The purpose and benefits of using infographics, and how they can be used across various mediums.
    • Techniques for visually communicating complex information and telling compelling stories through infographics.
    • How to determine what information to include in an infographic and the best way to represent it visually.
    • The steps involved in the visualisation process, from the initial brief to the final design.
    • Strategies for creating effective and engaging infographics, as well as common mistakes and pitfalls to avoid.
    • Various tools and software available for creating infographics, and how to select the best option for the specific project.

    TESTIMONIAL

    "I've benefited from this program, from the basics from sketching & thinking, to using of tools available in the market..."
    Anonymous
    "The hands-on exercises were useful in putting theory into context and seeing what other groups designed & their thought process - give perspective."
    Anonymous
    "Keep having the classes on to help more to produce readable visualization!"
    Manager, Ministry of Social & Family Development
    "The facilitator had a wealth of knowledge and was very insightful."
    Corporate Communication Manager, Housing & Development Board
    "The instructor is an expert who's good in his delivery and is helpful in his comments."
    Associate News Editor, Singapore Press Holdings
    "Nice pace, engaging, love the exercises. Two days pleasantly spread out."
    Creative Director, Singapore Press Holdings
    "This is really a rewarding course that gives me fresh perspective looking at infographics."
    Digital Design Manager, Singapore Press Holdings

    WORKSHOP REGISTRATION FORM

      Infographics: Visual Storytelling

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