28 Apr 2025
DATE: 28 Apr 2025 |
TIME: 9am – 5pm |
LOCATION: Amara Singapore |
Normal (from 8 Apr 2025) |
Early bird (by 7 Apr 2025) |
Group of 3< (by 7 Apr 2025) |
S$837.90 |
S$766.50 |
S$698.25 |
In the world of digital marketing, EDMs are a popular and effective tool to reach out to your audience. However, with so many emails flooding your audience's inboxes, it can be challenging to make your message stand out. This is where the importance of writing skills for EDMs comes in.
Writing quality content for your EDMs is critical to capturing your audience's attention and encouraging them to take action. Effective writing can help convey your message clearly, evoke emotions, and build trust with your audience. By crafting engaging subject lines, persuasive copy, and compelling calls-to-action, you can improve your EDM's open and click-through rates.
In this workshop, we will focus on enhancing your writing skills specifically for EDMs. You will learn how to write copy that is easy to scan, use power words to persuade and influence, craft attention-grabbing headlines, and create calls-to-action that get results. By the end of the workshop, you will be equipped with the skills to create quality EDM content that resonates with your audience and drives engagement.
This course is part of the EDM Creatives Course, which comprises of 2 one-day modular workshop.Participants in this workshop will learn how to create effective EDMs with high-quality content and compelling design that will Iincrease open-rate and engagement.
Use Psychological Triggers - Discover how people consume information and what makes them click on your EDM.
EDM Structure Planning - Structures differ depending on the purpose of the email. Learn common email types and how to plan and structure each one.
Write for Easy Scanning - Learn how your copy dictates layout, how to break down important information into easy-to-read bullet points.
Power Words to Persuade, Influence & Sell - Compile a list of ready-to-use power words, to choose from for your copy.
Craft Attention-Grabbing Headlines - Learn how to interest the reader with a compelling inner headline.
Pull the Reader In - Show the reader quickly how they will benefit from the content of the email.
Get the Click - Learn how to write compelling calls to action, what makes a good call to action.