course - EDM Creatives – Content Creation

SCHEDULE

DATE:

18 March 2024

TIME:

9am – 5pm

LOCATION:

Holiday Inn Singapore

Normal
(from 20 Feb 2024)
Early bird
(by 19 Feb 2024)
Group of 3<
(by 19 Feb 2024)
S$837.90
S$766.50
S$698.25
*all prices are net.

OVERVIEW

In the world of digital marketing, EDMs are a popular and effective tool to reach out to your audience. However, with so many emails flooding your audience's inboxes, it can be challenging to make your message stand out. This is where the importance of writing skills for EDMs comes in.

Writing quality content for your EDMs is critical to capturing your audience's attention and encouraging them to take action. Effective writing can help convey your message clearly, evoke emotions, and build trust with your audience. By crafting engaging subject lines, persuasive copy, and compelling calls-to-action, you can improve your EDM's open and click-through rates.

In this workshop, we will focus on enhancing your writing skills specifically for EDMs. You will learn how to write copy that is easy to scan, use power words to persuade and influence, craft attention-grabbing headlines, and create calls-to-action that get results. By the end of the workshop, you will be equipped with the skills to create quality EDM content that resonates with your audience and drives engagement.

This course is part of the EDM Creatives Course, which comprises of 2 one-day modular workshop.
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    EDM Creatives – Content Creation




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    WHO SHOULD ATTEND?

    Participants in this workshop will learn how to create effective EDMs with high-quality content and compelling design that will Iincrease open-rate and engagement.

    Corporate Communication
    Marketing Specialists
    Public Relations Officers
    Public Engagement Officers
    Any other individuals who want to improve their skills in creating effective EDM.

    BRIEF PROGRAM OUTLINE

    • Use Psychological Triggers
      • Discover how people consume information and what makes them click on your EDM.
    • EDM Structure Planning
      • Structures differ depending on the purpose of the email. Learn common email types and how to plan and structure each one.
    • Write for Easy Scanning
      • Learn how your copy dictates layout, how to break down important information into easy-to-read bullet points.
    • Power Words to Persuade, Influence & Sell
      • Compile a list of ready-to-use power words, to choose from for your copy.
    • Craft Attention-Grabbing Headlines
      • Learn how to interest the reader with a compelling inner headline.
    • Pull the Reader In
      • Show the reader quickly how they will benefit from the content of the email.
    • Get the Click
      • Learn how to write compelling calls to action, what makes a good call to action.

    WHAT YOU WILL LEARN

    • Understanding of psychological triggers that influence readers to click on EDMs
    • Knowledge of common types of emails and how to plan and structure them effectively
    • Ability to write copy that is easy to scan and uses power words to persuade, influence, and sell
    • Skills in crafting attention-grabbing headlines and calls to action
    • Techniques to quickly show readers how they will benefit from the content of the email
    • Strategies for writing compelling calls to action that increase click-through rates.

    WORKSHOP REGISTRATION FORM

      EDM Creatives – Content Creation

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