course - Descriptive Writing

SCHEDULE

DATE

24 May 2023

Time

9am - 5pm

LOCATION:

Holiday Inn Singapore

Normal
(from 25 Apr 2023)
Early bird
(by 24 Apr 2023)
Group of 3<
(by 24 Apr 2023)
S$837.90
S$766.50
S$698.25
*all prices are net.

OVERVIEW

Emotions are powerful forces of persuasion, which can be leveraged for good or bad purposes. On the one hand, scammers use emotion and pressure to cheat victims out of substantial sums of money. On the other, GoFundMe pages draw strongly on story and emotions as they raise millions of dollars within days.

Story then, can influence people to open their wallets. It can also persuade people to take actions they might have otherwise considered. So, whether you are seeking budget approval for your projects, pushing for policy revisions, or trying to change specific behaviour, the ability to write effective stories give you a distinct advantage.

Descriptive Writing is a 1-day workshop that aims to sharpen your skills and ability to craft more persuasive story, such that you can move your readers to take intended actions.

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    Descriptive Writing




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    WHO SHOULD ATTEND

    This program is designed to benefit professionals, manager, executives and officers who use written correspondence to persuade others to support their ideas, procedures, projects, proposals, etc.

    BRIEF PROGRAM OUTLINE

    • Understand the foundations of a truly compelling story
    • Connect with your audience, their needs and values
    • Determine the appropriate styles for writing story
    • Explore where description helps engage emotions
    • Consider elements needed to craft effective story
    • Shape story by considering its architecture
    • Create the tensions to draw your audience in
    • Reflect on story structures relevant for business
    • Apply your story within a relevant business context
    • Refine and strengthen your story with use of Feedback

    WHAT YOU WILL LEARN

    • How story works to build empathy, and create understanding
    • The two phases required for story, ”Story Making”, and “Story Telling”
    • Where emotions can help strengthen the story you wish to convey
    • Tools and tips to deploy when crafting your masterpiece

    TESTIMONIAL

    “It’s been an interesting course. I learnt something new and will now be more aware of how I communicate. Thank you.”
    Assistant Director, JTC Corporation
    “I enjoyed the delivery with stories and humour to entertain to engage and to convey key concepts. Facilitators are very friendly and approachable as well.”
    Executive, Public Service Division
    “The trainer delivers the courseware with enthusiasm and conviction / knowledge. He is able to capture our attention and was never boring. Good stuff!”
    Manager, ITE College East
    “I have understood much better on the different ways and perspective for more efficient writings. The course was very clearly taught and precise. The examples used were very good as well.”
    Senior Executive, Republic Polytechnic
    “... My outlook towards the challenges and see how things are happening in my work are tuned to a different angle from today onwards! There is no moment of boredom in this training! You are fantastic.”
    Section Manager, Ministry of Finance

    WORKSHOP REGISTRATION FORM

      Descriptive Writing

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