course - Master Copywriting with AI

SCHEDULE

DATE:

27 Mar 2024

TIME:

9am – 5pm

LOCATION:

Holiday Inn Singapore

Normal
(from 28 Feb 2024)
Early bird
(by 27 Feb 2024)
Group of 3<
(by 27 Feb 2024)
S$837.90
S$766.50
S$698.25
*all prices are net.

OVERVIEW

Master Copywriting with AI is more than just a course; it's a gateway to harnessing the synergy between human creativity and AI intelligence.

This practical, hands-on course is designed to enhance copywriting techniques, understand the psychology behind copywriting principles, why they are used, and how to write better copy faster with the support of AI writing tools.

Participants will leave with the knowledge and skills needed to excel in government communication and copywriting in the AI age.

Master Copywriting with AI is about embracing the future, where you and AI collaborate seamlessly to create engaging and powerful communication.


KEY TAKE AWAYS:

Toolkit for Copywriting
A unique toolkit for copywriting using the 5G framework with AI

Leverage AI
Use popular AI tools and prompts to your advantage

Get Creative
The ability to generate ideas for content

Editing Skills
Skills to edit and customise AI copy outcomes to suit individual messaging and brand voice

BROCHURE REQUEST
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    Master Copywriting with AI




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    WHO SHOULD ATTEND?

    This course is for corporate professionals who need to draft reports, compose memos, communicate through emails or other forms.


    Administrator
    Human Resource
    Corporate Planning
    Corporate Communication
    Marketing Specialists
    Public Relations Officers
    Public Engagement Officers

    BRIEF PROGRAM OUTLINE

    • Welcome and Introduction
      • Course introduction and objectives
      • The role of AI in current copywriting
    • Introduction to AI Writing Tools
      • Overview of popular AI writing tools
      • Features & capabilities of AI in copywriting
      • Live demo: AI writing tool in action
    • 5G Copywriting Framework in AI Copywriting
      • Deep dive into the 5G model of copywriting principles
      • Application of 5G principles using AI tools
      • Group activity: Crafting copy with 5G framework
    • Demonstrating AI in Action
      • Analysing good and bad results from AI writing tools
      • Understanding the factors that contribute to effective AI-generated copy

    • Practise Copywriting Across Various Writing Tasks the Aid of AI
      • Hands-on practice: Creating diverse types of writing with AI (emails, ads, reports, blogs, social media)
      • Interactive discussion: Comparing AI-generated content with traditional methods
    • Editing AI Output
      • Exploring the ethical implications of using AI in writing
      • Discussing the limitations and challenges of AI-generated content
    • Limitations and Do’s and Don'ts of Writing with AI Tools
      • Best practices for integrating AI into copywriting workflows
      • Common pitfalls and how to avoid them
      • Ethical concerns of writing using AI

    WHAT YOU WILL LEARN

    • The foundational concepts of copywriting for a variety of writing tasks
    • The psychology behind key copywriting principles
    • How AI tools can enhance the writing process and improve productivity
    • The ethical considerations surrounding AI use in professional settings

    WORKSHOP REGISTRATION FORM

      Master Copywriting with AI

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